smrtBuggy Retail Commerce Reconfiguration
Customers are gradually becoming accustomed to the simpler shopping process offered by e-commerce pure players. In physical stores, they can easily lose their way while hunting for the right ink cartridge, particular light bulb or suitable charging cable. In the end, they leave the store frustrated and, in the worst case, without buying anything at all. Instead of wasting time searching the shelves, customers can find the product they want easily and quickly with smrtBuggy .
smrtBuggy stores become a smart asset, with smart labels, smart display shelves, smart security cameras, and a universal connectivity infrastructure (Wi-Fi, IoT, NFC, BLE/Beacon) to help collect and exchange a multitude of data. Everything is tracked and measured. Concretely, it is possible to know which products are (or are not) on the shelves at all times, as well as which customers are in the stores and what they are looking for. This fundamental information changes everything in terms of the store’s operating and sales efficiency. Some management tasks can be automated or remotely managed. Specifically, stores will be able to considerably reduce shortages, waste, staff costs, and over-stocks related to insufficiently responsive and refined pricing policies. Sales per ft will be optimized by continuous analysis and optimization of mix and merchandising.
On the Internet, getting a consumer to click on a product description page brings in money. The equivalent in the real world – bringing a shopper to a product in an aisle – brings the retailer nothing. Where is the value? Even though the conversion rate of store visits to purchases is much higher than with e-commerce. This will change rapidly. Advertising expenses for brands will continue to move closer to the actual purchase, which is to say to the store, for greater accuracy and efficiency. Retailers who digitize their display shelves, make each shelf an advertising medium. Retailers are a largescale precision broadcaster. And that’s not all, by improving connectivity with the shopper at the point of sale, retailers become a significant source of Consumer Data: the next great digital battle will play out in stores.
Convergence: the driver of the next wave of sector concentration. Tomorrow’s commerce will be omnichannel. Pure players will decline or disappear, unless they can also become omnichannel retailers and develop their own networks of points of sale, which many have begun to do, starting with Amazon and Alibaba.
Labels are no longer used to merely display a price; with smrtBuggy they have a much broader function in terms of providing customers with information. They are ‘micro web pages’ that display information as vital as consumer ratings, in-store and online availability, additional variants, and promotional information.
smrtBuggy offers a click and collect solution and home delivery from nearby stores, this is rapidly developing and this trend will accelerate as this is the ultimate in omnichannel service. Product location makes it possible to increase average checkout value while significantly reducing preparation time.
With smrtBuggy retailers have access to unlimited personalized customer engagement platforms: Shoppers are informed that they can connect to free wifi on entering the store. If the shopper has already logged on during a previous visit to any of the chain’s stores, they are instantly connected and receive a welcome message. Otherwise, they can log on by entering their cell phone number and gain access to deals and a whole range of e-services available instore: Geolocated product search, to easily locate products. Instant, enhanced content via an NFC tap or by scanning the QR-code of digital labels (video, consumer reviews, product comparison, nutritional information, etc.) Bookmarking of favorite products. Text messages informing them when they can checkout without waiting in line. Personalized coupons.